Through our proprietary retail stores, Hearth & Home Technologies gains a valuable perspective outside of manufacturing. We gain a direct link to homeowners and homebuilders.
The stores allow us to experiment with merchandising techniques, then pass the insight we gain to our channel partners to help them sell more effectively. In addition, the feedback we hear from consumers flows back to Research and Development, where it inspires new advances in hearth products.
The Fireside Hearth & Home store in Eagan, Minnesota, introduced a retail concept that we believe will dramatically change the way customers shop for hearth and home products. Finished "rooms" allow consumers to visualize how hearth products will look and operate in their home - even in areas they'd never considered, such as a bathroom or kitchen. Through this one-stop venue, Hearth & Home Technologies intends to simplify the buying process and satisfy the diverse needs of consumers and homebuilders.
Another advantage of our retail concept is the ability to showcase an enhanced product system offering. In addition to displaying complete fireplace systems, surrounds and mantels, the stores demonstrate the appeal and value of an outdoor living room with Outdoor Lifestyle Products, which further enhance comfort within the home.
Our Fireside Hearth & Home Products:
Gas, Woodburning and Electric Fireplaces, Gas, Wood Electric and Pellet Stoves, Gas and Wood Inserts; Outdoor Fireplaces and Grills.